Super Bowl 54 (2020) was the first NFL Championship Game in history that featured not one, but two Presidential candidates running campaign advertisements. These developments inspired several political prop bets to appear at online sportsbooks, and the cross-pollination between betting on elections and Super Bowl odds only continued to rise from there.
Whether this becomes an annual trend (or at least an election year trend) remains to be seen, but right now, every major offshore betting site has political Super Bowl odds you can wager real “Dead Presidents” on. If you want to take advantage of some of the wackiest political-sports crossover wagers ever offered, sign up at any reputable betting site and cast your “vote” today!
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It is legal to wager on the political betting market, and it is legal to wager on the Super Bowl. Therefore, it is legal to wager on political Super Bowl props. However, if you live in the US – even if you live in a state with locally regulated sportsbooks – you won’t find any politically themed Super Bowl props – or any political odds at all, for that matter.
In order to bet on politics, political ads, and other “Presidential” betting lines, you’ve got to use a legal offshore betting site like those listed here. There is just one caveat: Currently, residents of New Jersey cannot access these sites due to a temporary agreement between the offshore operators and that state’s government.
Note: While it is nominally illegal for residents of WA to gamble over the Internet, we’re not aware of anyone ever being arrested or even fined for doing so, even as hundreds of thousands of residents wager at offshore venues on an annual basis. That said, if you live in Washington, you must sign up and bet at your own risk.
There were a number of interesting and unique political props and election props at the top Super Bowl betting sites last February, and below are a few of the best ones from both Bovada and BetOnline. Be sure to check back often as Super Bowl Sunday approaches, as oddsmakers are sure to add more delicious Presidential props to their SB LVI betting menu.
Nope! The Nevada Gaming Control Board does not allow wagers on non-sporting events or outcomes, including politics and political commercials. All entertainment and political betting is off the table in Sin City, and there is no indication that the policy is going to change any time soon. For the most part, all states with legalized sports wagering tend to follow NV’s lead on this, and political betting in particular may be deemed unlawful at the state level when it comes to lines that domestic books can offer.
Political Super Bowl ads have been aired before, but only through targeted regional affiliates (which the broadcasts always make room for at a much lower rate). 2020 marked the first time that national political ads aired during the Super Bowl.
During Gaga’s Super Bowl LI halftime show, many of her fans claim that her song choices – “God Bless America” followed directly by “This Land Is Your Land” – was a political ad of sorts. However, while this may have been a “subliminal” political message, it doesn’t rise to the level of a paid advertisement.
The Bloomberg ad that ran during the Super Bowl had a reported price tag of $10 million.
The President isn’t getting any favoritism here. The Trump 2020 campaign had to pay the same $10 million fee that Bloomberg’s campaign paid for its coveted Super Bowl airtime.
The going rate for a 30-second commercial during Super Bowl LIV is $5.6 million. The Trump and Bloomberg ads will likely be 45 seconds to one minute in length, hence their (more) astronomical price tags.
While there have been Snickers political commercials and Budweiser political commercials (to name a few), these don’t air during the Super Bowl, as brands are unwilling to use their largest advertising opportunity to alienate half their US customers. In fact, Gillette released a political ad during the leadup to the 2019 Super Bowl, and the company met fierce backlash and ultimately lost several billion dollars as a result.